The service centers at Analyseize use several research methodologies and unique techniques in order to attain the most accurate/comprehensive results.
Focus Groups/Mini Focus Groups:
Professional probing discussion sessions held with representative samples of the target audience. The discussions are held in our state-of-the-art facilities, fully equipped with viewing rooms and comfortable surroundings to extract the most authentic insights.
In Depth Interviews:
Interviews entail one-on-one discussion sessions with decision makers pertaining to the brand at hand.
Accompanied Shopping Visits:
Accompanying shoppers on their regular shopping trips and asking them to talk through their shopping/thinking process. The accompanied visits increase insights on consumer behavior, and the selection process.
Disposable Camera Techniques:
Involves distributing disposable cameras to research participants, asking them to record snapshots of their social groups using or interacting with specific brands.
Day In the Life Of (DILO):
Observing and taking part in the events that take place in the life of a customer. The exercise lasts an entire day to clearly observe the behavior of the participant.
Home Visits: Involves visiting research participants at their homes to monitor surroundings whilst discussing specific brand-related topics
Investigational Visits: Researcher/s assuming the role of a customer to collect data on the “customer experience” on a primary account.
Consumer Observations: Observing consumers from afar in their natural surroundings or environment, and analyzing the various behavioral patterns associated with their overall experience.